It seems that Mintel, a global supplier of consumer, media and market research has released predictions for 2008 retail trends, identifying a backlash against bottled water:

“2008 will be the beginning of a significant backlash against plain bottled water, as consumers become more aware of the environmental impact of bottling and shipping water from remote locations to their local supermarket.”

And here I thought I was the only one talking about this, and shunning bottled water at every turn.

Mintel also predicts that ancient grains like quinoa and kamut will become mainstream due to their gluten-free and whole grain nature, that place salts like Hawaiian Alaea, will be more prevalent in supermarkets, who in turn are going to focus more on shopper experience and in-store events.

What does this have to do with books? Not much. Except that banning bottled water gets me thinking aboutBreak Through: From the Death of Environmentalism to the Politics of Possibility, and ancient grains rouse thoughts of The Good Earth.