Book trailers are a recent phenomenon – or, are they? Ernest Hemingway’s 8-minute book trailer for Across the River and Into the Trees, was recorded in the ’50s with a pocket recorder. The book is set in Trieste on the last day of Colonel Richard Cantwell’s life, and circles the theme of facing death.

I’m not a Hemingway fan (Faulkner is more my speed) but it was interesting to hear his macho, inebriated ramblings.

Check out the recording below (or here) and thanks to Galley Cat for alerting me to it.