The report that “no one reads anymore” be damned–it seems someone has finally applied the Netflix business model to books. With plans starting at about $20/month, BookSwim says it will ship you the books you want–from new releases to classics, anything in their 150,000+ library–with no late fees and free shipping. Even more, you say you really like that novel by William Faulkner? You can purchase it at a discount.

They made it on to the trendy Daily Candy newsletter, and the volume of clicks has overwhelmed the BookSwim site, but you can sign up for their mailing list or check in tomorrow. Sounds like an interesting idea, if bound to rile up the copyright industry and a strange name.

Photo linked to, Mahalo!